Our expert's notes
Two bomber jackets from the “Follow the Bear” Hofmeister Beer adverts.
George the Bear, Hofmeister’s mascot, wears his signature jacket in every “Follow the Bear” advertisement released by Hofmeister Beer. Jackets like these, which feature felt detailing on the back reading “George and the Bear Essentials”, and “Follow the Bear” can be seen specifically in early 1990s and late 1980s Hofmeister ads. The jackets are made of yellow and red satin with white trim detailing and have metal popper fastenings. They exhibit some minor staining and thread-pulling from age and use. Both jackets are also missing felt letters from the back, though some of the missing letters have been retained and kept with the jackets, making repair possible. Overall, the jackets remain in good condition.
Materials:Man-Made Woven Fibres, Ferrous Metals.