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The hero prop "C-3PO's" cereal box, storyboards, photographs and a cap from the production of the Kellogg's "C-3PO's" cereal "Lost" commercial. In 1984, a year after the release of Richard Marquand's Star Wars: Return of the Jedi, Kellogg's unveiled a new breakfast product named "C-3PO's". Accompanied by a number of commercials, "Lost" saw C-3PO (Anthony Daniels) and R2-D2 (Kenny Baker) meet a rock-like alien, who asked for food in a language only the protocol droid could understand.

This hero cereal box was custom-made and hand-painted for the commercial and was kept by Daniels after the production, as mentioned in his memoir. It is accompanied by two sets of printed storyboards, both titled "Lost" and dated April 1984; a two-page script printed on pink paper; and a collection of 23 behind-the-scenes photographs of Daniels on set, at the product launch in Tampa, and doing a promotional shoot, in which he's wearing the top half of C-3PO's costume and holding a similar prop cereal box used for the printed advertisements.

Also included is a Canadian-exclusive Kellogg's "C-3PO's The Force" cap and three advert clippings featuring the commercial's tagline "A New Force at Breakfast". The paperwork in this lot exhibits edge wear and discoloration from production use and age. Dimensions (prop box): 19.5 cm x 6.5 cm x 30 cm (7 3/4" x 2 1/2" x 11 3/4")

Additional Provenance:



This lot comes from the personal collection of actor Anthony Daniels. Daniels plays loyal protocol droid C-3PO in the Star Wars saga. He first appeared in the role in 1977 and is the only actor to appear in all Star Wars feature films to date.

Estimate: £3,000 - 6,000 M

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