A collection of ephemera from the promotional campaign of George Lucas' original Star Wars trilogy. The campaign is considered among the most profitable and culturally impactful promotional pushes in cinema history, turning all three films into perpetual blockbusters and helping spawn a merchandising line estimated to be worth more than $29 billion in global revenue as of 2023.

This collection originates from a member of the trilogy's marketing team. It consists of an "Empire Strikes Back Teaser #2" UMatic 3/4" videotape in a black plastic case and white cardboard cover; a sealed "La Guerre Des Etoiles" French film reel; a set of 210 of 256 collectible cards with a "Guerre Stellari" Italian card collection booklet; a pair of "Star Wars: The Empire Strikes Back" cast and crew foldout pamphlets; a pair of "Star Wars: The Empire Strike Back" spotlight foldout pamphlets; a pair of "The Star Wars Portfolio" prints created by Ralph McQuarrie; a 54-page "Star Wars: The Empire Strikes Back" press release folder; and a corduroy polyester-cotton "Skywalker Fatigue Jacket" (size M) from the "Star Wars: The Empire Strikes Back" line. This lot exhibits discoloration, tears, and stains. Dimensions: (largest) 11" x 15" x 0.25" (28 cm x 38.25 cm x 0.75 cm)

Estimate: $500 - 1,000


View all lots from STAR WARS: ORIGINAL TRILOGY (1977-1983)
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