This lot will be auctioned on Thursday, November 3rd. The auction will begin at 3:00PM GMT and lots are sold sequentially via live auctioneer; tune in to the live streaming broadcast on auction day to follow the pace. Note other lots in the auction may close on Friday, November 4th; Saturday, November 5th; or Sunday, November 6th.

A Hong Kong poster from the promotion of George Lucas' Star Wars: A New Hope. Featuring art based on Tom Chantrell's design for the U.S. style "C" one-sheets, posters of this style were distributed exclusively in Hong Kong territories, making them one of the scarcest international variants.

This rare, full-colour glossy poster comes from the collection of the film's advertising and publicity supervisor Charles "Charley" Lippincott. It features a montage of key characters against the looming Death Star, Cantonese text in four different colours, and black borders. The poster exhibits fold lines and smudging in the margins. Dimensions: 54.75 cm x 78.75 cm (21.5" x 31")

Lots in this section of the auction come from the collection of Charles “Charley” Lippincott. Lippincott is considered among the foremost marketing and merchandising experts in the history of fantasy and science-fiction. After an early start in traditional Hollywood publicity, his career exploded when college friend George Lucas hired him as Lucasfilm’s VP of Advertising, Publicity, Promotion & Merchandising, a role he used to create arguably the most successful – and bombastic – marketing campaign ever for Lucas’ 1977 blockbuster Star Wars. Lippincott subsequently masterminded the publicity strategies for such era-defining properties as Ridley Scott’s Alien and Mike Hodges’ Flash Gordon. The popularity of these projects further propelled him into the top ranks of film executives, leading him to produce Danny Cannon’s cult classic Judge Dredd.

While Charley Lippincott passed away in 2020, his personal collection of rare unseen production and marketing materials reflects a legacy of influence on some of cinema’s most memorable titles. All auction registrants will also be entered into a random giveaway drawing to win a T-shirt or brochure produced by Lippincott for the 2016 convention MidAmeriCon 2 (“MAC II”) which re-united Gary Kurtz, Alan Dean Foster, Marc Pevers, and Gary Kurtz. The giveaway is made possible by Lippincott’s estate.

Estimate: £3,000 - 5,000 Ω

View all lots from STAR WARS: A NEW HOPE (1977)

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