Poppin Fresh Pillsbury Doughboys Early Ad Agency Conceptual Model | PILLSBURY PASTRY DOUGH COMMERCIALS

Contact |

|

Contact
Sign In | Register

Sold Stock #93724 | Sold Dec 10 2018

PILLSBURY PASTRY DOUGH COMMERCIALS

TV Treasures Live Auction

‘Poppin’ Fresh’ Pillsbury Doughboy's Early Ad Agency Conceptual Model

Sell One Like This Now

Interested in something like this?

Our expert's notes

A clay conceptual model of Poppin’ Fresh, the Pillsbury Doughboy model made for early pitches by the Leo Burnett Advertising Agency in the mid-1960s. The concept model features the Doughboy rendered in ivory clay, with big blue eyes and his right arm outstretched. He is sculpted with his signature white chef’s hat and neckerchief. The model comes with a display stand for mounting the model upright. The piece was meticulously restored by Disney artist Chris Koon. As a result, the model presents as being in excellent, production-used vintage condition overall.

The engaging character was first conceptualized in 1965 by Rudy Prez, the Creative Director at Leo Burnett, and his final design was created by Disney animator Milt Schaffer. The Doughboy was an instant advertising success and became known for his catch phrase ‘Nothing says lovin’ like something from the oven!’.

Dimensions: 4” x 3” x 8” (10 cm x 7 ½ cm x 20 ½ cm)

Estimate: $2,000 - 3,000

*Components in this lot are highly fragile and will require specialist shipping and handling or collection in person to avoid damage in transit; Prop Store can recommend third party service providers. Please inquire in advance of bidding for additional information.

This item comes with a Propstore Certificate of Authenticity